The contribution of the visiting professors, involved in conducting the workshops in the Master’s Degree, contributes to nurturing the design of communication also from an international perspective.

José Manuel Allard

Pontificia Universidad Católica de Chile

Generation Corona. The childhood in 2030

According to UNICEF, around 116 million babies will be born under the shadow of the COVID-19 pandemic. Newborns have arrived at an extreme reality facing restrictive measures, such as isolation and curfews; the crisis in health centers and an imminent global economic recession. This speculative and experimental workshop proposes to imagine what the childhood of those born in 2020 will be like in ten more years. Through megatrends analysis we will use a particularly useful forward-looking methodology to project assumptions about the future and consider a broader range of Design solutions and opportunities.

Workshop February 15/19, 2021
2° year of the MSc in Communication Design

Prof. José Manuel Allard, Pontificia Universidad Católica de Chile
Prof.ssa Valeria Bucchetti, Politecnico di Milano
Tutor: Nicolò Grandieri

Ruedi Baur

Intégral Ruedi Baur, Francia

Relationship Design

Imagine a world where competition is no longer the prime mover. A world where mutual aid, solidarity, sharing, caring, human relations and relations with the environment would become priorities. What would design be like then? What would be our design methods? The workshop, through the visualization of a series of systems of human relations and dynamics within a district on the outskirts of Milan, used as a case study, intended to stimulate the research for scenarios to improve the quality of life.

Workshop February 15/19, 2021
2° year of the MSc in Communication Design

Prof. Ruedi Baur, Intégral Ruedi Baur, France
Prof. Alessandro Colizzi, Politecnico di Milano
Tutor: Michela Rossi

Guillermina Noël

Lucerne School of Art and Design, Svizzera

Promoting healthy behaviours in times of Covid

The students, using the human-centered design approach, through an iterative process of observation and progressive approach to the finalization of the design prototypes, worked to understand the problems related to the use of information related to COVID-19, on the use of the mask and on social distancing behaviors.

Workshop February 22/26, 2021
2° year of the MSc in Communication Design

Prof.ssa Guillermina Noël, Lucerne School of Art and Design, Switzerland
Prof.ssa Elena Caratti, Politecnico di Milano
Tutor: Sara Lavazza

Nik Baerten

Pantopicon, Belgium

New Kingdom 2070 - Plantelligence

A speculative design workshop focused on designing future visions of a new post-anthropocentric era. “New Kingdom 2070: Plantelligence”, in fact, is not only the title of the workshop, but also the name of the future fictitious event, a conference of experts of nature and plants, in which the students had to immerse themselves as protagonists imagining possible scenarios and representing them through a final performance and multimedia contents.

Workshop February 10/14, 2020
2° year of the MSc in Communication Design

Prof. Nik Baerten, Pantopicon, Belgium
Prof.ssa Francesca Piredda, Politecnico di Milano
Tutor: Valeria Piras

Anastasios Maragiannis

University Of Greenwich, UK

Diversity and Inclusivity by Design: Empowering Individuals

What is enabled when designers design with, and for others? To design inclusively is to engage people deeply throughout the design process, sharing our practices and amalgamating people’s unique knowledge as design interventions. Through practice research d+iD the aim was to amplify, diversify, and mobilise this under-investigated aspect of practice and discourse; where design acts inclusively regardless of disability, gender, ethnicity, vulnerability, language or age.
The aim was to work with creative people that through their design work want to change the way we see things; to rapidly diagnose and explore key challenges and highlight opportunities where design can add measurable social, commercial and non-commercial value.

Workshop February 10/14, 2020
1° year of the MSc in Communication Design

Prof. Anastasios Maragiannis, University Of Greenwich, UK
Prof.ssa Elena Caratti, Politecnico di Milano
Tutor: Camilla Pilotto

Mark Roxburgh

University of Newcastle, Australia

News? What's new. Communication design and media fakery

In this workshop, students undertook basic design research into the topic of fake news. They used the research data they generated to create an editorial design project to tell a specified audience what they have learned about fake news. Students had the possibility to choose to critique fake news; educate people about it; make fun of it; propose an antidote to it; create their own fake news and explain how it is done. Students have chosen media types and platforms they wanted to design for based upon their research and their specified audience / or user.

Workshop February 17/21, 2020
2° year of the MSc in Communication Design

Prof. Mark Roxburgh, University of Newcastle, Australia
Prof. Elena Caratti, Politecnico di Milano
Tutor: Sara Lavazza

Alexandra Kot

Academy of Fine Arts in Warsaw, Poland

Reduce. Reuse. Recycle. Poster Workshop

One or each of these three words, which are commonly associated with ecological issues, served as a call slogan to create a context and indicate any problem that concerns us the most in the world around us. The aim was to formulate individual comments using a visual language. The final output (traditional poster or digital version for social media or animated) was diversified according to the appropriateness and consistency between the message, the visual and the medium.

Workshop February 10/14, 2020
1° year of the MSc in Communication Design

Prof. Alexandra Kot, Academy of Fine Arts in Warsaw, Polonia
Prof. Francesco E. Guida, Politecnico di Milano
Tutor: Andrea Pronzati

Edwin Jakobs

RNDR, Holland

Generative Data-driven Posters

The workshop introduced the students with the basics of creative coding and the idea of using coding as material for personal and creative expression. The main challenge was to create generative and data-driven posters.
Each team of students designed a series of twenty posters on a specific topic using data scraped from online sources, like Google News and DuckDuckGo. These data in combination with a set of rules coded with OPENRNDR library generated the final posters, without the use of any traditional graphic software.

Workshop February 17/21, 2020
2° year of the MSc in Communication Design

Prof. Edwin Jakobs, RNDR, Olanda
Prof. Michele Mauri, Politecnico di Milano
Tutor: Andrea Benedetti, Alessandra Facchin


Bachelor and Master of Science Degree in Communication Design
School of Design, Politecnico di Milano
Bovisa Campus, B1 Building, via G. Candiani 72, 20158 Milano

​Image projects are subject to the protection of law regarding the protection of copyright and other rights related to its exercise (law 22 April 1941, n. 633)